
Get inspired - key refill and reuse resources
Introduction
By now, you’ve probably already started to think about how a reuse and refill strategy could work within your organisation. You’ll no doubt be considering the impacts and consumer needs alongside the policy drivers.
Here we take a look at a selection of people and businesses we know, as well as some newer players and interesting reuse examples. We applaud them for their efforts, helping to drive us closer to a refill revolution.
Understand the bigger picture
For an excellent global view, try the World Economic Forum’s report on The Future of Reusable Consumption Models.
The Ellen MacArthur Foundation Reuse – rethinking packaging report is also often cited as a useful framework for businesses to understand reuse models. It identifies six major benefits of reuse and maps out 69 reuse examples.
Key projects for inspiration
KIDV, the Netherlands Institute for Sustainable Packaging launched the Community of Practice Reusable Packaging, a collaborative platform for research and discussion around the implementation of reusable packaging options. Retailers, research institutes, brand owners, service providers, and start-ups are all invited and many resources are available on their website.
Upstream® was founded in 2003 by a group of Zero Waste activists in the US and Canada. They deliver superb events, great reports, and are the organisers of the Reusies Awards – check out the full list of finalists and solution providers.
Another initiative of note is The Refill Coalition, a UK-based refill trial by the multi-retailer Unpackaged, sponsored by UKRI. The trial focuses on standardised b2b refills with branded points in-store for customers to use. Berry Global are supplying the refill containers.


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