Promoting refills on the go this World Refill Day

Following our acquisition of Refill Return from City to Sea at the end of last year, we’ve focused on an exciting challenge: integrating the platform into the Ecosurety ecosystem and building on a decade of impactful work to make refilling on the go as easy and accessible as single-use.
A simple solution to a widespread challenge
The Refill Return app is a free, practical tool that empowers people to eat, drink and shop with less packaging waste. Whether it’s grabbing a coffee on the commute, refilling a water bottle while out and about, or shopping at zero-waste stores, the app connects users to a growing network of refill points.
The opportunity is clear. While most people already own a reusable bottle, many still don’t know where they can refill it. That gap in awareness is a key barrier - and one we’re determined to close.
World Refill Day: turning awareness into action
To build momentum, we’re launching a targeted campaign around World Refill Day, shining a spotlight on just how easy refilling can be.
The campaign brings together two powerful insights:
- People want to reduce waste
- People need simple, visible ways to take action
By promoting the app across TikTok, Facebook, Instagram and Google, we’re meeting audiences where they are and encouraging them to take that first step.
Crucially, we’ve made the onboarding process frictionless:
- No account required to get started
- Users can explore up to 10 refill locations immediately
- Quick, simple account creation when they’re ready
It’s designed to remove barriers and encourage trial from the outset.

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by Richard Marriott
Head of Reuse
16 June, 2026
Leading on refill and reuse, Rich works in collaboration with industry partners to design and enable reusable packaging systems at scale. He has previously implemented reusable packaging solutions across multiple sectors and channels, including home delivery.
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