Promoting refills on the go this World Refill Day

A city-focused model for scalable impact

Rather than spreading efforts thinly, we’ve taken a place-based approach, focusing initially on Bristol.

This allows us to:

• Demonstrate measurable, real-world impact
• Build a dense, visible network of refill locations
• Create a scalable model that can be replicated in other cities

We’re working closely with cafés, bars and local businesses, encouraging them to join the network and visibly promote their participation with in-store materials such as window stickers—making refill not just available, but obvious.

Collaboration at the core

As with all successful circular initiatives, collaboration is key.

We’re proud to be partnering with Oasis, who are supporting the campaign and helping expand access to clean, filtered water across workplaces, hospitality settings and public spaces. This partnership is an important step in our broader ambition to scale reuse systems across the UK.

Behind the scenes, we’ve also worked with two fantastic partners:

• Enviral, who developed the creative campaign strategy and assets
• Morrow, long-standing partners of City to Sea, who have ensured the app is intuitive, fast and user-friendly

Their expertise has been instrumental in bringing this next phase of Refill Return to life.

Supporting businesses and communities

We’re also continuing to work with local authorities, businesses and community groups, who play a vital role in growing the refill network and embedding behaviour change at a local level.

For organisations looking to get involved, we offer a range of free resources to support promotion and participation. If you’d like to learn more or get involved, contact us at refillreturn@ecosurety.com.