Championing collaborative action

We have a track record of instigating and enabling collaborative, voluntary action by producers, bringing industry together to tackle common packaging problems.

Together, we can achieve so much more

We bring organisations together to spark collaborative, voluntary action. We’ve been doing it for years, because policy drivers only get us so far. To really accelerate change, we need to think beyond legislation and pioneer new solutions today.

We put our money where our mouth is by directly investing over £1m into UK recycling and reuse projects, via the Ecosurety Exploration Fund. And we walk-the-walk by bringing key stakeholders together, often competitors, to enable large-scale collaborative change.

The projects below demonstrate what this can achieve. We think it's worth it.

Tackling flexible plastic

The Flexible Plastic Fund (FPF) is a UK industry first, founded by Ecosurety. FPF brings together a unique coalition of retailers, recyclers and manufacturers. It intends to improve flexible plastic recycling and reduce plastic pollution.

A landmark achievement of the Fund is the FPF FlexCollect project to trial kerbside collections of post-consumer flexible plastic. Attracting over £3m of funding and the involvement of multiple local authorities, FPF FlexCollect is defining best practices and informing future government policy.

Find out more about the Flexible Plastic Fund

Pioneering coffee pod recycling

Podback was instigated by Ecosurety in 2020 with a simple mission - to create a world where every coffee pod enjoyed is recycled.

Podback is for anyone, anywhere in the country to be able to recycle their pods through one simple service.

The collaborative project has brought together the majority of the UK coffee pod market. The greatest success is that Podback is now run as an independent organisation in its own right.

Find out more about Podback

Improving recycling on-the-go

In 2018 with Hubbub, we brought together a coalition of major brands, recyclers, local businesses, and local authorities. The aim - to tackle the problem of food and drink packaging disposed of on-the-go.

The success led to #InTheLoop. The project has improved on-the-go recycling across the UK, from Leeds and Swansea to Edinburgh and Bristol. In 2022, we released an open-source toolkit for any local authority to implement the successes.

Find out more about #InTheLoop

Circularity accelerator workshops

For many years we've held regular strategic impact meetings with a broad range of stakeholders. They enable and foster the collaboration required to tackle the big problems facing producers and recyclers today.

We now have a series of circularity accelerator workshops scheduled throughout the year, gathering producers and experts to explore how to improve sustainability in packaging materials such as paper, glass and plastic, and scale the adoption of reusable packaging.

This collaboration with like-minded organisations enables us to accelerate the transition to a circular economy. If you think you should be involved too, please let us know.

Explore circularity accelerator workshops

Let’s collaborate

If you have an idea for new voluntary action or want to find out more about an existing project, we want to hear from you.

We’re really interested in:

Improving sustainability of packaging placed on the market
Packaging innovation and industry collaboration
Increasing reusable and refillable packaging
Increasing recycling of difficult packaging waste streams
Improving material-specific UK recycling

You may also be interested in

Want to find out more? Explore the pages below:

Impact projects

We enable and collaborate on amazing projects that can accelerate positive change. Browse our highlights and get inspired.

Explore impact projects

Impact reports

Download our annual impact reports that transparently detail our commitment to accelerate change and positively impact the environment, communities, and our people.

Explore impact reports

Packaging advisory services

Deep-dive assistance to improve your packaging sustainability. Let’s collaborate and accelerate change.

Explore advisory services