Balancing profit, purpose and public good

In my latest article for CIWM Circular Online, I explore what changes are needed in new legislation for packaging compliance and whether they are best delivered through competition or co-ordination.

The true benefit of competition has caused much head-scratching in the context of what it means for changes to Extended Producer Responsibility (EPR) for packaging. As has been highlighted over recent years, the current system for financing packaging recycling is, at best, opaque. It is in urgent need of strategic oversight that cannot be delivered by competing organisations.

When the Government comes forward with proposals, the devil will be in the detail of how strategic oversight can be provided without risking totalitarianism. Over the last decade, prominent European economies, such as Germany, have moved towards a more liberalised market for financing packaging recycling. Even the monopolistic system operating in France, continues to be questioned by Léko, an organisation setup to challenge dictatorial status quo.

However, there is no such thing as the “perfect EPR governance model” that can be universally adopted by any country. Local culture and existing infrastructure - or lack thereof - are just two of those nuanced individual circumstances that means a governance structure must be designed from the ground up.

Devotion to meeting recycling targets

The UK’s starting position for such changes is at the opposite end of the spectrum to Germany and France. The tradeable credit PRN (Packaging waste Recovery Note) system has driven volatility but ultimately proved to be lower cost for producers when compared to other countries.

The absolute devotion to meeting recycling targets has come at the expense of building domestic infrastructure. Something that a new governance system must actively address. Creating favourable economic conditions for domestic reprocessing is nothing new but the next round of Government consultations will start to crystallise exactly how such conditions will be created.

The fear of competition driving unintended consequences is perhaps somewhat overstated in this context. Given the entire producer compliance “market” is derived from legislation, it should be highly regulated with those inside the system providing the necessary funds for adequate enforcement. Having a high barrier to entry may, in this instance, come to represent more of a safety net than a barrier to a free market.

This extract is taken from the Circular Online website, to continue reading please click here to access the full article.

Robbie Staniforth

Innovation and Policy Director

Robbie is innovation and policy director at Ecosurety. Having spent years building an intimate understanding of the industry’s policies and politics, he uses this knowledge to help shape new legislation and oversees Ecosurety’s growing portfolio of cross-industry innovation projects including Podback and the Flexible Plastic Fund. He has worked closely with Defra during the most recent packaging consultations, outlining the impacts and required transitional arrangements of the UK’s new EPR system and is a member of the government’s Advisory Committee on Packaging (ACP). He is also a spokesperson for the company and regularly uses his influence to communicate the importance of environmental responsibility to external stakeholders.

Written by Robbie Staniforth Published 09/07/2020 Topics Compliance
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