A national campaign undertaken last year by Ecosurety and environmental charity Hubbub to boost UK battery recycling has been shortlisted for a prestigious National Recycling Award.
The #BringBackHeavyMetal campaign, designed to encourage more consumers to recycle unwanted domestic batteries, has made it onto the shortlist for Campaign of the Year (Private/Commercial Category). For the past two years the UK has failed to hit its battery recycling targets.
The campaign used social media, video and eye-catching graphics plus the idea of a ‘battery amnesty’, whereby consumers could return their used batteries to a host of retailers. Asda, B&Q, Currys PC World, The Entertainer, M&S and Morrisons agreed to set up collection points, to help the UK deal with an estimated 180m used or damaged batteries around the home.
The result was a 64% increase in collections by one national retailer alone.
James Piper, managing director at Ecosurety says, “It’s a huge honour to be shortlisted for a National Recycling Award along with Hubbub. The results from #BringBackHeavyMetal 2017 show that the disconnect between consumers and the waste and recycling industry can be bridged by innovative thinking in a way that has a quantifiable impact on UK recycling.”
A second campaign is being planned for 2018. Retailers and brands interested in taking part can contact Stephanie Housty firstname.lastname@example.org
Stéphanie joined Ecosurety as marketing manager in 2015 after 15 years performing operational and strategical marketing roles in both B2C and B2B global businesses. In addition to shaping and implementing the marketing and communication strategy for Ecosurety, driven by her passion for behaviour change, she has worked on several consumer awareness campaigns which all share a common goal: to encourage citizens to recycle more and better.
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