A national campaign undertaken last year by Ecosurety and environmental charity Hubbub to boost UK battery recycling has been shortlisted for a prestigious National Recycling Award.
The #BringBackHeavyMetal campaign, designed to encourage more consumers to recycle unwanted domestic batteries, has made it onto the shortlist for Campaign of the Year (Private/Commercial Category). For the past two years the UK has failed to hit its battery recycling targets.
The campaign used social media, video and eye-catching graphics plus the idea of a ‘battery amnesty’, whereby consumers could return their used batteries to a host of retailers. Asda, B&Q, Currys PC World, The Entertainer, M&S and Morrisons agreed to set up collection points, to help the UK deal with an estimated 180m used or damaged batteries around the home.
The result was a 64% increase in collections by one national retailer alone.
James Piper, managing director at Ecosurety says, “It’s a huge honour to be shortlisted for a National Recycling Award along with Hubbub. The results from #BringBackHeavyMetal 2017 show that the disconnect between consumers and the waste and recycling industry can be bridged by innovative thinking in a way that has a quantifiable impact on UK recycling.”
A second campaign is being planned for 2018. Retailers and brands interested in taking part can contact Stephanie Housty firstname.lastname@example.org
Stéphanie has gained a strong background in the manufacturing and FMCG sectors, previously working for US office products manufacturer Fellowes, cosmetics company Yves Rocher and Coca-Cola. Most recently Stéphanie held the position of director of marketing for the French subsidiary of German power tool manufacturer Metabo.
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