Recycling attempts and substitution with biodegradables have led to consumer confusion and contamination of collected materials.
They have also failed to significantly reduce carbon impact and the volumes of waste going to landfill, incineration or the open environment.
Recycling is never the best solution when we could be enabling consumers to reuse instead. A significant barrier to reuse, however, is that reusable cups and containers are easy to forget when leaving home and can be a hassle to carry all day when out and about.
What we don’t need are more barriers.
Retailers can use the Refill app to scan a QR code on the cup to transfer the ownership of the cup to the customer. Customers can then use the app to manage the cup and to check for notifications of when and where to return the cup. When the cup is returned to participating retailers, it will be scanned back in, washed, and reused.
The award-winning Refill app helps conscious consumers to find numerous locations to eat, drink and shop with less plastic, providing them with a global network of places to reduce, reuse and refill.