I am really pleased to launch today our new public website with a refreshed brand identity, aligned with who Ecosurety is now and where we plan to go.
The company has evolved greatly over the past five years. We became a B Corp, dedicated to accelerating change towards an environmentally and socially sustainable world.
We divested from less strategic waste streams to focus on packaging, where we see the most opportunities to make a positive impact. We have hugely ramped up our support offering to members, helping them to better navigate Packaging EPR via an extensive range of data services, backed up by an army of data experts and a solid data infrastructure. We have developed our advisory services to help producers improve their packaging sustainability.
We have also achieved ever-greater levels of impact outside of compliance, with collaborative initiatives such as the Flexible Plastic Fund and its flagship FPF FlexCollect project. And we fight the climate crisis head-on, raising carbon awareness with the Carbon Literacy Project.
Our website needed to reflect that evolution. Today, I am thrilled to reveal our new ecosurety.com website, which is a visual manifestation of who we are and where we are heading.
Designed with purpose
We have built this public website with three considerations in mind:
Make it easy to use. With a navigation structure based on packaging producers' needs around Packaging EPR and environmental sustainability, producers can find the information they are looking for with a minimum number of clicks.
Make it low carbon. Our new site shows an average reduction of 69%1 in CO2e emissions associated to page views, and a 95% average reduction for page revisits. This result helps us in delivering our objective of becoming net zero by 2030.
Make it aligned with who we are. With a refreshed logo still featuring our iconic swirl, our new brand identity shows bold colours and demonstrates what we aim to do, day in and day out: connecting data with nature. It is fully aligned with who we are: purposeful, deliberate, bold.
I hope our members, partners, and other stakeholders will enjoy discovering this new site as much as we enjoyed creating it. As always, we welcome any feedback that will help us deliver an even better user experience in the future.
Happy browsing!
1 Compared to previous version of ecosurety.com, based on tests conducted with https://digitalbeacon.co/
